Unreasonable Real Estate: Can you give people more than they expect?

In this awesome book, Will Guidara, the genius behind Eleven Madison Park, spills the beans on what makes hospitality truly unforgettable. With stories from his years in the biz, he shows us how to turn a meal into a magical experience.

Guidara's not just talking about serving food—he's all about making real connections. He challenges us to think outside the box, to really feel what others need, and to go the extra mile.

"Unreasonable Hospitality" isn't just for fancy restaurants—it's about how we treat each other every day.

I hope you can either read or listen to the book ahead of time to join in the conversation! 

Purchase the book here

Listen to the book here

In this virtual session, we'll explore how to infuse the principles of hospitality into real estate brokerages, creating a welcoming and supportive culture for agents and staff alike. Just like your favorite neighborhood hangout, we'll dive into strategies to foster camaraderie, boost morale, and drive success as a team.

Here's what we'll be diving into:

1. Warm Company Culture: Think of your real estate brokerage like your favorite local hangout spot – they should feel warm, welcoming, and like a place where everyone knows your name. Creating a cozy atmosphere where agents and staff feel appreciated and supported is key.
2. Being There for Each Other: Just like friends have each other's backs, brokerages should prioritize empathy and support. It's all about listening to concerns, offering a helping hand, and making sure everyone feels like they're part of a tight-knit crew.
3. Getting Ahead of Things: Ever had a friend who just knows what you need before you even say it? Brokerages can do the same by being proactive and anticipating the needs of their agents and staff. Whether it's providing tools, training, or just a pep talk, being one step ahead makes all the difference.
4. Nailing the Little Things: It's the small details that really make a difference, whether it's remembering someone's birthday or making sure paperwork is spot on. Paying attention to the little stuff keeps things running smoothly and shows you care.
5. Learning Together: Just like learning new skills with your buddies, brokerages should invest in training and development for their team. From workshops to online courses, keeping everyone sharp and up-to-date is key to success.
6. Keeping it Real: Transparency is like the glue that holds friendships together. Open communication and honesty build trust and keep everyone on the same page, whether it's sharing market updates or hashing out tough decisions.
7. Cheers to Success: Who doesn't love a good pat on the back? Brokerages should celebrate wins, big and small, and show their appreciation for their agents and staff. Whether it's a shoutout in a team meeting or a round of drinks after a successful deal, a little recognition goes a long way.
8. Playing Fair: Like any good friend, brokerages should always play by the rules and stick to their values. Leading with integrity and doing right by clients and team members sets the tone for a strong, ethical culture.

By embracing these laid-back vibes and treating agents and staff like part of the crew, real estate brokerages can create a fun, supportive environment where everyone feels like they're part of something special.